Arada

Arada is a privately held real estate development company launched in 2017, operating across large-scale residential and mixed-use development segments. The company was founded by HH Sheikh Sultan bin Ahmed Al Qasimi and HRH Prince Khaled bin Alwaleed bin Talal, and has rapidly established a strong presence within the UAE’s master-planned community landscape.

The portfolio includes integrated residential communities, mixed-use urban districts and lifestyle-led destinations delivered across key growth corridors. Arada’s developments combine mid- to premium-segment housing with retail, education, wellness and public realm infrastructure, designed to support long-term population growth and community sustainability.

Arada follows a development strategy centred on scale, speed of execution and placemaking at community level. Through vertically coordinated planning, contemporary urban design and integrated amenities, the company positions its projects as resilient residential ecosystems aligned with evolving lifestyle expectations and long-term investment demand.