Embark on a world-class living experience where building structure, inspired by the architectural marvels of the United States, stands as a testament to elegance and innovation. The design reflects a commitment to redefining luxury through meticulous craftsmanship. Experience architectural excellence with Primero, offering one, two, tree and three-bedroom split-level apartments meticulously curated to deliver every modern comfort. Designed with precision, Primero sets the standard for unmatched convenience and luxury. From intelligently crafted living spaces to cutting-edge amenities, each element is carefully crafted to elevate your lifestyle. At Primero at Al Furjan, every meticulous detail in the design of your new home has been attended to with the utmost care, surpassing even the most discerning standards of luxury living.
We have exclusive projects and private listings that may suit you better.
The world's busiest international airport — seamless global connectivity for residents and investors.
The world's tallest tower at 828 m — the defining icon and address benchmark of Downtown Dubai.
The landmark resort at the crown of Palm Jumeirah — a world-class destination in its own right.
The world's most-visited mall — 1,200+ stores, a giant aquarium, and iconic Dubai Fountain views.
The world's tallest observation wheel at 250 m, with sweeping 360° views from Bluewaters Island.
Expo 2020's legacy district — a smart, sustainable urban community near Al Maktoum Airport.
Home to Ski Dubai — the region's first indoor ski slope — with 600+ retail and dining options.
A luxury waterway souk with boutiques and acclaimed dining, framed by the Burj Al Arab.
Al Furjan is one of western Dubai's most actively developing residential corridors, with a steady pipeline of off-plan apartments and townhouses from established developers. The Route 2020 metro line brought direct connectivity to Dubai Marina and Downtown, significantly lifting rental demand and occupancy rates. Investors are drawn by comparatively accessible entry prices, strong yields from a large professional tenant base, and long-term upside tied to Al Maktoum Airport expansion — the project that will reshape this entire corridor over the next decade.
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Select Group
A leading Dubai-based premium real estate developer established in 2002, delivering high-quality residential, mixed-use and waterfront projects across Dubai, the UAE and Europe. Known for reliability, landmark developments and a large delivered portfolio — offering both ready and off-plan homes.
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Majid al Futtaim
Diversified real estate developer and investor delivering large-scale mixed-use and urban destination projects across the region.
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Aldar Properties
Leading UAE real estate developer and asset manager delivering large-scale residential, commercial and mixed-use destinations.
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The Heart of Europe
The Heart of Europe delivers ultra-luxury island residences and resort-led real estate within The World Islands, structured for second-home ownership and lifestyle-driven investment.
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Eagle Hills
Eagle Hills develops large-scale premium and luxury residential and mixed-use projects in globally recognized urban locations, targeting long-term investors and buyers seeking integrated city environments.
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SOL Properties
SOL Properties delivers large-scale residential and mixed-use developments in established Dubai districts, suited to end-users and investors seeking execution reliability and long-term demand.
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